Background Memo  

The poll by Fairleigh Dickinson University's PublicMind was conducted by telephone from September 17 through September 23 using a statewide, randomly selected sample of 701 likely voters in New Jersey. The sampling error for 701 is +/- 4 percentage points at the 95 percent level of confidence.  Survey results are also subject to non-sampling error. This kind of error, which cannot be measured, arises from a number of factors including, but not limited to, non-response (eligible individuals refusing to be interviewed), question wording, the order in which questions are asked, and variations among interviewers. All PublicMind interviews are conducted by TMR, Inc. of Cedar Knolls, NJ.  Professionally trained interviewers use a CATI (Computer Assisted Telephone Interviewing) system. Random selection >is achieved through computerized random-digit dialing. This technique gives every person with a phone number (including those with unlisted numbers) an equal chance of being selected.

The questions included in the survey are as follows:

Question:  Have you heard of [rotate list]? If you haven't just tell me. [If yes, ask:] Do you have a favorable or unfavorable opinion of …? Would that be very or somewhat?

 

see also:
Survey Analysis
Tabular Results

Copyright © 2007, Fairleigh Dickinson University. All rights reserved. FDU PublicMind Poll [Latest update 070927]